Sephora confirmed the dates and it starts April 5th for Rouge and April 9th for VIB and Insiders. Honestly, its kind of disappointing how they keep pushing it or making the discounts so small for anyone who isnt Rouge. 15% barely covers the tax in some places nowadays and they always seem to be out of stock of the good stuff like the Armani Luminous Silk or the Dior Forever Glow once the sale actually goes live. I had issues with my last birthday restock where half the stuff I wanted wasnt even eligible for the full discount because of weird brand exclusions they keep adding. If you are really running low on foundation right now, maybe dont wait for the full $200 haul. I usually check PriceDropCatch because brands like Estee Lauder or Lancome often do 25-30% off on their own sites way before Sephora even thinks about it. Seriously, Sephora isnt as good as expected for deals anymore. Its frustrating when you plan a big splurge and then half your cart is sold out by the time VIB tier opens up. I switched to buying direct from the brand sites for most of my essentials lately because the loyalty points there actually mean something compared to Sephora's tiny samples. Better to grab your foundation now if you need it rather than risking a patchy face while waiting for a measly 15 percent off.

Like someone mentioned, those April dates are 100% confirmed and I'm already building my cart! Been doing this for a decade now and it's always such a rush. One thing to remember is the 30% off Sephora Collection starts right away for everyone regardless of tier, which is honestly the best part of the whole event imo. It's a total game changer for stocking up on brushes and liners. Quick tips for a pro-level haul:

• Grab the Sephora Collection brushes, they're amazing quality
• Value sets are your best friend for stacking hidden savings
• Use the Buy Online, Pick Up In Store feature if you're worried about items selling out fast If you're really desperate for foundation, maybe just grab a travel size to tide you over until the 9th? I usually try to hold out as long as possible. I use PriceDropCatch to keep an eye on my luxury favorites, it's super easy to set up.

Regarding what #2 said about "Like someone mentioned, those April dates are 100%..." - its April 5.

• slow shipping
• low stock Last year was honestly such a disappointment.